Booth 6264

Nutraceutical company dsm-firmenich will feature an interactive exhibit at its booth at SupplySide Global, which will encourage visitors to change the way they think about longevity. The installation, “The Longevity Shift,” is designed to spark fresh perspectives on aging, and what it means for health and longevity.

Today’s consumers are focused on prevention, staying mentally sharp, physically strong, and resilient against everyday health challenges, the company reported.

“Throughout history, people have obsessed with how long they will live. But given that many of us will spend the last decade of our lives in ill-health, the more important question is: how long can we stay healthy? That’s the challenge we’re tackling at dsm-firmenich—and one we’re inviting the industry to explore first-hand in The Longevity Shift. This isn’t just another booth visit—it’s a transformative exploration of how science is revolutionizing the way we approach aging. Visitors are advised to pre-book a 20-minute slot or they can walk in during the show, subject to availability.”

As the official sponsors of the healthy longevity category at the event, dsm-firmenich will discuss how it’s targeting key hallmarks of aging, such as cellular senescence, chronic inflammation, and more. The company’s healthy longevity platform features nutraceutical solutions, scientific expertise, and innovation services designed for longevity-positioned products.

“Healthy longevity is part of the wider preventative health movement. From brain health to gut health to inflammation, consumers want holistic solutions that help them live better for longer. At SupplySide Global, we’ll show how dsm-firmenich can empower brands to deliver exactly that,” said Kristen Germana, senior director of marketing and business development.